Send messages your customers trust, from the very first one.
Transactional notifications, OTPs, and business campaigns under your own Sender ID — with simple wallet billing and real delivery reporting, built for Nigerian businesses.
Verified onboarding, not a black box
Your own Sender ID, properly cleared
Transactional & Promotional, kept apart
One wallet, one clear ledger
Platform
One platform. SMS today, more channels next.
OTPs and order alerts that always get through.
Transactional messages are routed separately from marketing sends and exempt from DND — so a one-time password or a payment confirmation never sits in a queue behind a promotional campaign.
- Exempt from DND
- Delivered under your own Sender ID
- Real-time delivery status
September Promo — 4,820 contacts
Opted-out contacts are automatically excluded — no manual list scrubbing.
Campaigns that respect every opt-out, automatically.
Send announcements and offers to a contact group or a scheduled campaign, with consent confirmed before every Promotional send goes out — a contact who unsubscribed still gets their transactional updates, just not your campaigns.
Your business name on every message, properly cleared.
Request your own Sender ID once, upload the right documents, and track approval per network in real time — no guessing whether MTN or Airtel has actually cleared it.
One wallet, one clear ledger.
Fund by card or transfer, see the exact price per route before you send, and reconcile every transaction — credit, debit, or refund — from a single, immutable history.
₦48,250.00
Live
Delivered tracking
Live
Failed tracking
Live
Pending tracking
Know what happened to every message.
Delivery reports, wallet activity, Sender ID status, and contact opt-outs all live in one dashboard, so your team spends less time reconciling tools and more time serving customers.
Built for developers, not just marketers.
A straightforward REST API with idempotent sends, clear error codes, and per-key rate limits — integrate it once and it stays out of your way.
Read the API docs{
"channel": "sms",
"to": "+2348031234567",
"message": "Your OTP is 482913",
"type": "transactional"
}Use cases
Wherever your business needs to reach a customer.
OTP and transaction alerts
One-time passwords, payment confirmations, order and delivery updates — sent on the Transactional route, exempt from DND.
Marketing and customer campaigns
Announcements and offers sent to a contact group or a scheduled campaign, with consent confirmed before every Promotional send goes out.
Developer-first integration
Call the same sending engine the dashboard uses directly from your own backend, with an API key scoped to your organization.
Built to grow with you
SMS is the first channel on a platform architected for WhatsApp, Email, Voice, and USSD next — your wallet, contacts, and API keys won't need to change when they arrive.
Verified from day one
Sign up, add your business details, and complete a real KYC check — six items reviewed by our team, not a form that just disappears into a queue.
Your name, properly cleared
Request your own Sender ID once, upload the right documents, and track approval per network in real time — no guessing whether MTN or Airtel has actually cleared it.
Transactional and Promotional, kept apart
OTPs and order alerts never sit behind a marketing blast. Promotional sends respect opt-outs automatically, so a contact who unsubscribed still gets their delivery updates.
One wallet, one clear ledger
Fund by card or transfer, see the exact price per route before you send, and reconcile every transaction — credit, debit, or refund — from a single history.
How it works
From sign-up to your first delivered message.
Sign up and get verified
Create your account and complete a real KYC review — six items checked by our team, so your business is verified before you ever send a message.
Request your Sender ID
Submit your Sender ID once, upload the right documents, and track approval per network — no guessing whether it's cleared.
Fund your wallet
Top up by card or bank transfer and see the exact price per route before you send a single message.
Send, from the dashboard or the API
Send transactional or promotional messages from the dashboard, or call the same engine directly from your own backend.
Track every delivery
Follow delivery status, wallet activity, and Sender ID health from one dashboard — no reconciling tools to know what happened.
Roadmap
SMS is live. More channels are next.
Sendly is built as a business messaging platform, not a single-channel tool — your organization, wallet, contacts, and API keys stay the same as new channels arrive.
Start sending with a platform Nigerian businesses can rely on.